UI/UX
Hello!
I'm Abraham Sebastian and as a user experience designer, I try to approach every challenge as an opportunity to apply critical thinking and discover solutions with substance, whilst creating meaningful interactions.
I currently work as a UX and Visual designer at a startup called Ideatory and I also hold a master's degree in Interaction design from the Savannah College of Art and Design.
Ideatory
Visual/UX Designer
Aug 2024 - Present | USA
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Leading the end-to-end visual design strategy for a modular, AI-driven chatbot, collaborating closely with front-end developers and solution architects to ensure design feasibility and seamless implementation.
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Developing and maintaining a scalable, React-compatible design system, while delivering high-fidelity wireframes and interactive prototypes tailored to key user journeys—effectively addressing core user pain points and enhancing overall user experience for web and mobile interfaces.
Deloitte
UI/UX Designer
September 2023 - March 2024 | USA
Fast Lane
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Led the visual redesign of an immigration fast tracking application with a 10 million+ userbase, to streamline and unify the experience at airports across the United States by addressing system level pain points.
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Collected and analyzed 2000+ data points to decipher quantitative as well as qualitative user insights and combined it with heuristic evaluations for establishing the design framework.
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Facilitated 35+ user tests by creating low to medium fidelity prototypes throughout the process, understanding user motivations and making meaningful contributions to primary research all the while meeting accessibility standards.
Rapid Implementation Studio
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Executed a real-time B2B SaaS website for internal communication and resource sharing which led to a 15% increase in user efficiency.
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Implemented a streamlined process, following agile development methods which reduced the overall project timeline by 30%.
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Created low-fidelity and high-fidelity visual elements, subsequently implementing prototypes from the Figma workspace to a fully functioning website, adhering to the brand guidelines.
AEH
Product Designer
Jan 2020 - Aug 2022 | India
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Designed and developed 30+ smart kitchenware solutions for the North American, European and Asian markets at premium to budget friendly price points.
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Conducted 300+ usability studies, market research and pain point analysis while generating concepts.
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Led the Product design team to facilitate cross-functional collaboration with other departments such as engineering and marketing which increased the feasibility and success metrics of new designs by 40%.
Lumium
Product Design Intern
Jan 2019 - May 2019 | India
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Designed a motorized curtain system for the French home automation company Somfy in collaboration with the mechanical, electronics and engineering departments.
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Assisted the design team with product visualization of designs for various national and international clients.